WHO IS AN AUTO RACING FAN?

"NASCAR: It's not just for rednecks anymore. The National Association for Stock Car Auto Racing is one of the fastest growing spectator sports in the US, appealing to all demographics, including women, who make up 40% of its audience." - Source: Hoovers Online

"More than 150 million Americans are car-racing fans and attend major races, watch races on television and support their favorite drivers at local tracks. Sponsors of stock-car racing believe that if you put a race car down in an empty field, it will probably draw a crowd."
-Source: Restaurants USA Magazine

"The fans who follow the sport and congregate for promotions are "not jes' good ol' boys" -
40 percent are women, 46 percent hold college degrees and just as many households report income of more than $75,000 as those under $15,000. The sport of stock-car racing boasts exactly the demographics family restaurants seek: 64 percent are married, 54 percent are aged 25 to 44, and 43 percent live in households with incomes of more than $40,000."
- Source: Business Week

AUTO RACING AUDIENCE DEMOGRAPHICS
Source: RaceStat, Performance Research, Newport, R.I

• Married: 64%
• Male: 62%
• Female: 38%
• Income $50,000 or more: 29%
• Income $40,000 - $50,000: 14%
• Income $30,000 - $40,000: 19%
• Attend, currently enrolled or college graduate: 38%
• 18-24 year olds: 19%
• 25-34 year olds: 34%
• 35-44 year olds: 25%