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Sprint Car
racing is the most exciting form of auto racing & growing.
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Tens of
thousands of race fans attend sprint car races on a weekly basis
all over the country.
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With the large
top wing, thousands of fans are exposed to marketing partners'
products and services.
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All tracks
follow a marketing plan to increase their exposure which
includes several special events throughout the racing season.
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These special
events not only increase fan base but draw more competitors and
gains more exposure in the media.
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Special events
such as Autograph Night or Open Pit Night allow fans to
intermingle with their favorite driver, see the cars up close,
and chat, therefore increasing exposure for the marketing
partner.
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The race teams
can also promote their marketing partners through "flyer"
handouts at the track and uniforms emblazoned with marketing
partners' logo.
